“There are two styles of creative direction that a working advertising photographer
experiences in the course of a photographic shoot – the first is wishy-washy and
vague (sometimes disguised as a creative flair or a wish for serendipitous magic)
– the second is direct, confident and certain, but with a creative mind and approach
to match. What's the difference? Well the first Director is really disguising that
they do not understand what their client's best interests are or are not sure about
their concept, but the second Director is VERY SURE. Needless to say, as
Creative Director at DMA, Derek Redican is in the latter category.
Oh yeah - and he's great fun to work with...”

September 30, 2009
Peter Clayton – Photographer, Dublin.

“Derek is a creative light in the dark cave of the current advertising world.”

March 31, 2008
Dominique Davoust – Photographer, Dublin.

“Derek showed impressive adaptabilty moving from the relatively slower pace of the
Indonesian advertising industry into the relatively cut-throat advertising environment
of Singapore. While working with me as a Senior Art Director, Derek worked on accounts
like M1 (telco) and Challenger (IT). He demonstrated his impressive talent in every case.”

March 31, 2008
Conor Ó Sullivan – Creative Director, Adcom, Singapore